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The Beginning of Better Walks
Nü Paws began because of my emotional support dog, Zaia. She loves to walk and explore the outdoors, but over time, I noticed her paws becoming dry and cracked. I searched for something that could protect her without compromising her comfort — but nothing felt right. That’s when I realized there was a gap — dog essentials that were not only functional, but also designed with true comfort and quality in mind.
What started as a way to care for Zaia became a mission to create products that make every walk safer, smoother, and more enjoyable for dogs everywhere.
Nü Paws is built from that love — where design meets comfort, and every step tells a story.
The Founder
Sofia Nicole Syjuco Monton
As a dog owner, I often struggled to find essentials that were both comfortable and thoughtfully designed. Most dog products focused only on aesthetics, rarely on how they actually felt for our pets. That gap sparked an idea — what if dog essentials could be reimagined with the same care, innovation, and design we expect from the products we use every day?
That is how Nü Paws began— a brand built to make every walk safer, smoother, and more comfortable. From the Nü Barestep, inspired by the freedom of walking barefoot, to the Nü GoLeash, a compact, pocket-sized retractable leash crafted for everyday adventures — each piece reflects my belief that comfort and design should always go hand in hand.
More than a brand, Nü Paws is a commitment — to create better experiences for dogs and the people who love them.
Because every step together deserves to feel effortless.
Meet the Owners
Sofia, Gab, and Zaia
As I started building Nü Paws, Gab joined me on this journey. He believed deeply in what I was creating — not just because he supported me, but because he saw how much comfort and happiness Zaia found in the products we offer. He loves Zaia just as much as I do, and he wanted other dogs to experience that same feeling of ease, freedom, and joy every time they walk.
Together, we’ve poured our hearts into every detail — from the way each product feels to the way it fits into your daily routine. Nü Paws isn’t just a brand; it’s a reflection of love, care, and a shared belief that our dogs deserve the very best.
Every design starts with a purpose, and every product tells a story — one that began with Zaia, and continues with every step your dog takes.
Every product we make carries a piece of our story — and our love for Zaia.
We hope it becomes part of yours, too.
– Sofia & Gab